As we transition into this digital era, the space for marketers begins to expand with many more incredible opportunities for software as a service (SaaS) companies to work with some of the industry giants. This is all thanks to the great cloud of technological tools that are provided to marketers, driving their paramount success that once seemed like the utter fantasy.
If you are looking for some of the most pre-eminent B2B marketing technologies and strategies, then look no further because we will be telling you exactly how to put some sass into your SaaS operations and enhance your marketing strategies by entailing the ultimate B2B tech stack.
What is a B2B Tech Stack?
A B2B tech stack is the constitution of technology, software, and applications that are used by a B2B company to run their tasks and projects by their famous programming languages and many other technological formatting. In simpler terms – tech stacks are devoted to optimising and accelerating the sales and marketing tasks that run within the business. Tech stacks and cloud technological tools have come under a much brighter light over the past decade due to digital recognition dropping the biggest revolution in business marketing and operations till date. This led to the significant emergence and prominence of tech and SaaS companies across the globe.
If you want to surpass all those marketing companies, making your own version one of the most successful SaaS companies out there in today’s digital era, take a read through our tips and treats on how you can implement modern marketing strategies and build your own ultimate tech stack, which may just be the sass you need!
Customer Relationship Management (CRM)
The first marketing strategy is to entail a customer-centric approach. CRM is an all-inclusive strategy that enables you to monitor the complete customer journey all the way from the lead phase, up until the customer phase, acknowledging all the types of engagement that take place during this journey. The CRM will detect and map out how the customer has landed at your website, and where they are headed. This enables you to tailor your content or strategy according to the interests of that customer.
Although many people in the marketing industry perceive CRM as standing joke, we at Spotler think completely otherwise. Have a listen to our podcast to see how we refine CRM as a crucial aspect of B2B marketing.
Conversion Rate Optimisation (CRO)
Consider being diligent, because every minor alteration can amount to remarkable results whether you are tweaking a blog post title or changing your website banner theme. When in doubt, CRO software is the perfect guide as it smooths out the trial runs for these small alterations, assessing the effectiveness and efficiency of your use of dynamics by gathering background data to conduct this testing, predicting the conversion rate that is triggered per alteration. This is a marketing technology as such that you may not see immediate results with, so patience is key; but once the results start kicking in, they just keep kicking! Listen to our brilliant podcast with the one and only Dr Dave Chaffey about the real power of CRO.
Content Management Systems (CMS)
Content always remains at the core heart of SaaS marketing to promote a dynamic approach, but to keep this heart pumping, a set structure is equally as vital. For example, the website must be easily navigable to ensure visitors can easily make their way through your website. This is where CMS is given the upper hand, as it provides a strong substructure for designing, running, optimising, and delivering your content, ultimately refining this into something promising.
Social Media Marketing (SMM) and Brand Monitoring
Social media is well-known for its mass media magic, as it has the intensity to reach potential customers instantly, no matter how many there may be. In order to guarantee success from your social media campaigns, it would be a great idea to construct a social media marketing plan that lays out all the important aspects of your social media campaign, ensuring every element is practical and effective.
However, it is easy to slip off the tracks here, hence why it is crucial to pay your undivided attention and efforts to achieve some remarkable results. Fortunately, this is where SMM tools come into significant use, as it enables you to schedule your content many weeks in advance, shaping the perfect publishing schedule that can reach an unlimited number of people. It also manages to track down many of your most successful posts.
Marketing Automation
In case you are currently unaware, we certainly are not one to doubt email being one of the most superior marketing tools out there, and why should we? Email marketing is praised for its ability to directly reach an unlimited number of people that a company has contact information for, and that too, within just a few moments. Marketing automation is a game changer, to say the least. It has evolved into a mastermind that can now supercharge your email campaigns, using segmentation and lead nurture programs to get your messages across to the right people at the right time. Whizz over now to our Email Marketing Bible where we share some of our dearest and greatest secrets to email marketing success!
Outreach and Promotion
Great content needs the right people to recognise it to make it the real great. Outreach and promotion are a pair of crucial elements of content marketing with specialised outreach tools that provide devoted resources to assist with several tasks such as to identify industry influencers, to broadcast content, and to record effectiveness of the outreach that was carried. This strategy is a strong potential for the growth of your e-commerce platform.
Paid Advertising and Optimisation
Search engine advertising and paid social media promotion are both essentials that must be pocketed by a good marketer. Paid advertising has increased significantly over the last few years, seeing some surreal amounts of success. This is fired by the latest generation of content-driven advertising that has come and swept paid advertising out of its sinkhole where it once used to reside. Credits go to great advertising optimisation tools such as software that has completely ditched the guesswork structure, which now automatically optimises spend and targeting.
Search Engine Marketing (SEM) and Keyword Research
As effective as search engine optimisation is, some industries end up losing in this intense battleground. This is where SEM and keyword research come to play, as these tools give a deeper insight into search engines and how to excel in your own search performance, enabling search trend identification, common keyword optimisation, and lastly, track, identify, and acquire new inbound links. Take a read through our blog about why keyword research is central to your digital marketing strategy.
Live Chat and Survey Tools
This live chat function effectively cuts out any intermediaries and second-guessing, and now allows for direct communication with your website visitors, whether they be visitors, leads, or customers. The purpose of this direct communication via live chat and survey tools is to enable the website visitors to share their views about the content and marketing resources that they feel are of wonderful use. Find out more about why survey tools are significantly vital for SaaS companies.
Marketing Operating Systems
We have gone through a handful of marketing strategies that could be the potential missing spark to your business. However, with so many of these miscellaneous strategies available in the current days, there comes a louder call for marketing solutions that can interlink these dispersed solutions together. This requires some wonderful, dedicated resources, as big SaaS companies seek to implement some increasingly complex marketing strategies. This is where marketing operating systems come in as extremely practical, as they introduce an all-in-one platform that contains the entire modern and content-driven marketing, granting an ultimately seamless execution, distribution, analysis, and alignment of your marketing strategies, all from a single and central resource.
Gaining the Ultimate Tech Stack
To tame this digital era under your tiptoes, adapting to the modern marketing technology is something quite close to critical, especially in the B2B sector. However, the methodology through which these tools are adapted and utilised is far more important than the simple yes or no question. These technological marketing tools alone will be of no benefit to your company if they are not implemented in the correct way, therefore it is essential that the technology is used in such a way that supports the underlying strategy rather than the other way round. This ensures for the strategy to be dominant driver with technology that follows, rather than having technology as the dominant driver with strategy that follows. When these technological marketing tools are implemented efficiently, each tool unfolds a phenomenal role in the construction of the ultimate tech stack for effective SaaS marketing, giving you the sass you need to prosper in the digital marketing industry.