[vc_row][vc_column][vc_column_text]Marketing automation is effectively technology, programming, and customer-centricity all put together to give the best possible approach. More simply, it is indeed technology that helps reduce the tediousness of many marketing tasks. It specifically targets the mitigation of operations of repetitive digital marketing tasks via emails, social media, and more. Not only does this better convenience, but it also creates an appreciably more tailored approach for customers to experience. This tool is surely powerful, but it requires a certain depth of understanding to be able to effectively utilise it and to see the success begin to unfold.

This automation software is a revolutionary tool that goes by the era having been around since about a decade. It focuses on nurturing leads via email marketing by a means of automated emails received consistently by the lead until they ultimately convert to a customer. With this being one of the main goals of businesses, marketing automation can serve quite the right services with automated email responses, saving the time taken to address everybody’s needs by having the same email responses programmed to repeat themselves as needed.

 

Marketing Automation Proven Success

As great as this tool is, it is not being utilised enough, which is why we are here to tell you exactly how it works, and the great benefits that come with consuming it. Only as little as 51% of companies have implemented this technology. However, 63% of companies that use marketing automation have found themselves to outperform their competitors which draws a clear line on its effectivity. This only begins to reflect what the remaining 49% of companies are missing out on. Not just companies that are seeing success, but also 80% of marketers who have witnessed a great increase in the number of leads after having implemented this automation software. It also helps productivity as it is known to save up to six hours per week for social media posts (Steward, 2022).

Entering this volatile and dynamic era, the digital marketing revolution is only predicted to see nothing but success and growth in these game-changing times. The global marketing automation market size is expected to reach GBP 6.54 billion by the year of 2027 (Steward, 2022).

 

The Great Streamlined Process

As simple as marketing automation sounds, it does need strategy and research integrated into the foundations of the automated guides in order to achieve a clear working base, enhanced marketing systems, and ultimately long-term customer relationships. In order to attain successful CRM through marketing automation, you must find the right automation provider by checking whether they can support your CRM integration as the flow of data is a predominant aspect. The CRM must be integrated into a two-way flow of data which can be provided through the integrated marketing automation platform CommuniGator where the lead generation software can meet with the campaigns, building a seamless procedure when exploring leads. This is done by simply creating a sophisticated lead nurture program where campaign journeys can be notified according to the actions determined, amplifying the warmth of the leads and then feeding this back into the CRM. There are many benefits which can be derived from this when done successfully. These include a more personalised and specific workflow which enable businesses to deeper understand the needs of their customers, being able to deliver relevant content to them. Another benefit is the ability to retrieve data and analytics that disclose exactly what the customers require, being able to manage all the marketing in one place, which is something close to impossible when manual-handling because there is simply too much to do.

The automation reduces an efficient amount of workload such as creating lead workflows, analysing and sorting data, and tracking and reporting. Though as mentioned earlier, having strategy in place is crucial in order to see the magic of the marketing automation unfold. Content strategy is vital for the campaigns being built. If there is nobody in your team who copywrites, try out our copywriting writing service to assist you with this. You could also check out how to set up ongoing lead nurture campaigns, keeping them relevant and personal by using Spotler’s dynamic content tool.

 

 

Attaining and Retaining Customers

Marketing automation’s prior aim is to always put the customer at the core centre, having customer acknowledgement as the facet and key driver of the business, leading to strong-bonded customer relationships which effectively results in repeat customers and increased customer loyalty. Acknowledging customer needs can take a business a far longer way as compared to simply acknowledging business needs; because by meeting the needs of customers, the business can effectively accomplish meeting the needs of its own. This strategy creates a seamless procedure for the customer point of contact as the marketing automation signals the sales team once the lead is ready for contact and then eventually ready for purchase. Once this is accomplished, the automation allows a streamlined process by readying access to the entire conversation history from the first point-of-contact up until the point-of-purchase, presenting the full customer journey. This is the perfect fuel for building great customer relationships.

Marketing automation becomes significantly useful for removing the friction and clutter from the customer journey by presenting data in a much concise version and organising tasks in order of priority needed. Gathering insights into customer behaviour enables you to refine your messages keeping them specific to the right person at the right time. This means customers don’t see a junk bulk of emails, but rather receive only information that is of interest to them through personalisation and a behavioural focus. The automation software becomes exceptionally effective if you consume social media marketing, so be sure to utilise the software to its full potential to find exactly where your customers are and to track their precise behaviour.

This helps to implement a much more relatable and relevant approach which is one of the greatest things about marketing automation, as you receive such information all in a streamlined customer journey which then enhances your CRM.

 

Choosing the Right Software Provider

Ensure the software provider you choose has a service team who can meet your needs. One of the top reasons our leads convert, and our customers stay, is our support team, product specialists and account managers. You can’t put a price on being able to speak to an expert when you’re stuck or lacking inspiration. Spotler is a UK industry leader in marketing automation, based in the South of England, with a team of account managers and product specialists who travel to meet their customers. We hold on-site training sessions, as well as web sessions, plus regular seminars and workshops. This is because we believe the service we offer is of equal importance to the power of our platform.

 

Introducing GatorLeads

Our lead generation software, GatorLeads, also comes in very helpful when needing to track performance of your PPC campaigns. It enables an easy and automatic setup for assigning different UTMs to links, enhancing the simplicity of tracking your multichannel campaigns.

GatorLeads also allows you to track links sent to individuals through personalised URLs, or what we like to call, PURLs. This means we can cookie drop specific links sent, so you know for sure if a certain contact at a company is engaging with your sales team.

But our offering doesn’t stop here. We enable tracking systems for any external channel whether it’s a PPC or a blog share. You must also ask yourself, can your provider house all your digital marketing needs in one place?

 

A World of Paramount Marketing – The New Digital Era

Here at Spotler, we pride ourselves with not only being able to provide you with a limitless marketing automation tool, but a suite that enables you to create email campaigns, identify the leads on your website with our IP lookup tool, track and report on your PPC, plus automate your social media marketing. So, if you’re a determined marketer and want to get sunk into some digital marketing magic to ultimately optimise your performance, you must commit some effort into marketing automation. Once this is all set up correctly, all you need to do is sit back and relax to see the great charm of this great tool. Remember – a little extra effort can go a far long way!

 

References

  • Steward, J., 2022. The Ultimate List of Marketing Automation Statistics 2022. [Blog] Findstack,.

[/vc_column_text][vc_column_text]Marketing automation is effectively technology, programming, and customer-centricity all put together to give the best possible approach. More simply, it is indeed technology that helps reduce the tediousness of many marketing tasks. It specifically targets the mitigation of operations of repetitive digital marketing tasks via emails, social media, and more. Not only does this better convenience, but it also creates an appreciably more tailored approach for customers to experience. This tool is surely powerful, but it requires a certain depth of understanding to be able to effectively utilise it and to see the success begin to unfold.

This automation software is a revolutionary tool that goes by the era having been around since about a decade. It focuses on nurturing leads via email marketing by a means of automated emails received consistently by the lead until they ultimately convert to a customer. With this being one of the main goals of businesses, marketing automation can serve quite the right services with automated email responses, saving the time taken to address everybody’s needs by having the same email responses programmed to repeat themselves as needed.

 

Marketing Automation Proven Success

As great as this tool is, it is not being utilised enough, which is why we are here to tell you exactly how it works, and the great benefits that come with consuming it. Only as little as 51% of companies have implemented this technology. However, 63% of companies that use marketing automation have found themselves to outperform their competitors which draws a clear line on its effectivity. This only begins to reflect what the remaining 49% of companies are missing out on. Not just companies that are seeing success, but also 80% of marketers who have witnessed a great increase in the number of leads after having implemented this automation software. It also helps productivity as it is known to save up to six hours per week for social media posts (Steward, 2022).

Entering this volatile and dynamic era, the digital marketing revolution is only predicted to see nothing but success and growth in these game-changing times. The global marketing automation market size is expected to reach GBP 6.54 billion by the year of 2027 (Steward, 2022).

 

The Great Streamlined Process

As simple as marketing automation sounds, it does need strategy and research integrated into the foundations of the automated guides in order to achieve a clear working base, enhanced marketing systems, and ultimately long-term customer relationships. In order to attain successful CRM through marketing automation, you must find the right automation provider by checking whether they can support your CRM integration as the flow of data is a predominant aspect. The CRM must be integrated into a two-way flow of data which can be provided through the integrated marketing automation platform CommuniGator where the lead generation software can meet with the campaigns, building a seamless procedure when exploring leads. This is done by simply creating a sophisticated lead nurture program where campaign journeys can be notified according to the actions determined, amplifying the warmth of the leads and then feeding this back into the CRM. There are many benefits which can be derived from this when done successfully. These include a more personalised and specific workflow which enable businesses to deeper understand the needs of their customers, being able to deliver relevant content to them. Another benefit is the ability to retrieve data and analytics that disclose exactly what the customers require, being able to manage all the marketing in one place, which is something close to impossible when manual-handling because there is simply too much to do.

The automation reduces an efficient amount of workload such as creating lead workflows, analysing and sorting data, and tracking and reporting. Though as mentioned earlier, having strategy in place is crucial in order to see the magic of the marketing automation unfold. Content strategy is vital for the campaigns being built. If there is nobody in your team who copywrites, try out our copywriting writing service to assist you with this. You could also check out how to set up ongoing lead nurture campaigns, keeping them relevant and personal by using Spotler’s dynamic content tool.

 

 

Attaining and Retaining Customers

Marketing automation’s prior aim is to always put the customer at the core centre, having customer acknowledgement as the facet and key driver of the business, leading to strong-bonded customer relationships which effectively results in repeat customers and increased customer loyalty. Acknowledging customer needs can take a business a far longer way as compared to simply acknowledging business needs; because by meeting the needs of customers, the business can effectively accomplish meeting the needs of its own. This strategy creates a seamless procedure for the customer point of contact as the marketing automation signals the sales team once the lead is ready for contact and then eventually ready for purchase. Once this is accomplished, the automation allows a streamlined process by readying access to the entire conversation history from the first point-of-contact up until the point-of-purchase, presenting the full customer journey. This is the perfect fuel for building great customer relationships.

Marketing automation becomes significantly useful for removing the friction and clutter from the customer journey by presenting data in a much concise version and organising tasks in order of priority needed. Gathering insights into customer behaviour enables you to refine your messages keeping them specific to the right person at the right time. This means customers don’t see a junk bulk of emails, but rather receive only information that is of interest to them through personalisation and a behavioural focus. The automation software becomes exceptionally effective if you consume social media marketing, so be sure to utilise the software to its full potential to find exactly where your customers are and to track their precise behaviour.

This helps to implement a much more relatable and relevant approach which is one of the greatest things about marketing automation, as you receive such information all in a streamlined customer journey which then enhances your CRM.

 

Choosing the Right Software Provider

Ensure the software provider you choose has a service team who can meet your needs. One of the top reasons our leads convert, and our customers stay, is our support team, product specialists and account managers. You can’t put a price on being able to speak to an expert when you’re stuck or lacking inspiration. Spotler is a UK industry leader in marketing automation, based in the South of England, with a team of account managers and product specialists who travel to meet their customers. We hold on-site training sessions, as well as web sessions, plus regular seminars and workshops. This is because we believe the service we offer is of equal importance to the power of our platform.

 

Introducing GatorLeads

Our lead generation software, GatorLeads, also comes in very helpful when needing to track performance of your PPC campaigns. It enables an easy and automatic setup for assigning different UTMs to links, enhancing the simplicity of tracking your multichannel campaigns.

GatorLeads also allows you to track links sent to individuals through personalised URLs, or what we like to call, PURLs. This means we can cookie drop specific links sent, so you know for sure if a certain contact at a company is engaging with your sales team.

But our offering doesn’t stop here. We enable tracking systems for any external channel whether it’s a PPC or a blog share. You must also ask yourself, can your provider house all your digital marketing needs in one place?

 

A World of Paramount Marketing – The New Digital Era

Here at Spotler, we pride ourselves with not only being able to provide you with a limitless marketing automation tool, but a suite that enables you to create email campaigns, identify the leads on your website with our IP lookup tool, track and report on your PPC, plus automate your social media marketing. So, if you’re a determined marketer and want to get sunk into some digital marketing magic to ultimately optimise your performance, you must commit some effort into marketing automation. Once this is all set up correctly, all you need to do is sit back and relax to see the great charm of this great tool. Remember – a little extra effort can go a far long way!

 

References

  • Steward, J., 2022. The Ultimate List of Marketing Automation Statistics 2022. [Blog] Findstack,.

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