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Blog
Entertainment in Advertising
Advertising has evolved immensely over the years. Today, the lines between pure entertainment and brand promotions are blurred, giving rise to a blend of content that captivates and sells.
Best practices for password reset emails
Everyone knows them: an email to reset your password. But how do you create good password reset email?
What Triggered Emails Will Smart Brands Send This Christmas?
Best practices for good order confirmation emails
Indispensable in the Customer Journey is the email that the customer receives after purchasing your service or product.
Segmentation vs Personalisation: The Difference and the Benefits of Each
Whichever stage of your marketing career you’re at, you know that sending exactly the same message to every contact in your list is unlikely to get the results you’re after.
So you look for ways to tailor your message to different audience members. A quick search of ways to start doing this spits out “personalisation” and “segmentation”. What are these, and why is the difference important?
Personalisation in Advertising: Finding the Balance
We’re living in a world where ads are everywhere. Pop-ups on our favourite websites, banners on social media, wherever we look, there they are.
12 Tips for Planning Your Christmas Marketing
How to Present Great-Looking Emails: The Black Friday Edition
Black Friday presents a golden opportunity for B2C businesses to shine in the world of email marketing. By marrying design aesthetics with strategic insights, you can craft emails that don’t just look good but also drive sales and bolster brand loyalty.
How to Drive More Revenue from Black Friday Basket Abandonment Emails
On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!
3 tools to check whether your email has been blacklisted
E-mail never ‘just’ stops arriving. Why do you actually end up on an email blacklist? How do you get rid of it again?
10 Black Friday Emails That Boost Sales
What does a good Black Friday email look like? Read on to find out as we discuss our top 10 Black Friday emails and what makes them so effective.
How we turned simple data into an AI-powered email
How we used Flowmailer, Zapier and Chat GPT to create a personalised poem that makes our emails stand out.