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Blog
10 social media tactics for black Friday
Read our 10 ways to engage your audience on social media and make it a winning day for your revenue goals.
How to use personalisation in your social media strategy
Personalisation has become a crucial component of businesses’ social media strategy. Here’s how you can effectively use it to drive results.
How can you create ART with Content Marketing? Part 1
Content marketing doesn’t have to be “a separate discipline”, but can be deployed strategically to attract, convert and retain customers.
5 Marketing Frameworks to help you succeed
We help you understand 5 marketing frameworks to identify which are best for you to succeed. From the 7 P’s to STEPPS, take a look.
Time to Get Those Shopping Carts Ringing!
Cart abandonment is an inevitable human act which no business can claim to ever have completely resolved. But, what we can do is decrease it.
Why your unsubscribe matters more during peak seasons
Which ever sector you’re in, expect a shift in unsubscribe behaviour when a major holiday rears its head. Have you seen any of these before?
Why does double opt-in matter in e-Commerce?
Taking the time to set up a double opt-in process might mean fewer newsletter subscribers, but the one you do have will be more engaged.
3 tips to create banging B2B buyer personas
You might have hundreds of leads or thousands, but who are you marketing to? Have you met them? No, we didn’t think so. That’s why you need a buyer persona to help you out. Figure out who you’re marketing to, and you automatically improve your marketing message.
Auto-allocate your leads
Auto-allocate your leads based on lead score, region and post-code for the most effective lead generation for your sales team.
How & why you should optimise your on-site search
Only 10% of your customers use search on your site, but they generate 50% of your revenue. How can you make the most of their attention?
The Power of IP Lookup and Web Tracking for B2B Marketers
One of the most valuable tools B2B marketers can use is IP look-up. This article discusses how it helps you achieve your goals.
5 Social Media Tactics for World Social Media Day
With World Social Media day rapidly approaching (June 30th) we’re looking at some of the tactics you can try out to shake things up and grab your audience’s attention.