The success of an online retailer depends heavily on the customer experience. The better you cater to customer needs, the faster they find what they’re looking for. In addition, a solid digital experience bolsters customer engagement and strengthens customer loyalty. An optimised search functionality is a powerful, but often overlooked, tool to help you achieve this. And with Spotler, achieving this is well within your grasp.
What does Spotler’s search tool do?
Spotler’s tool enriches customer experience and maximises conversions. It includes features for personalised on-site search, product recommendations, and optimised merchandising, which streamline the search process on your website. And therein lies significant potential, as 80% of visitors who use the search bar have a genuine buying intent.
This technology empowers you to push specific products in search results, influence the order in which products are displayed, and customise search results based on your visitors’ preferences. This offers numerous benefits to both you and your customers. While your website visitors swiftly pinpoint the right product and enjoy an optimal site experience, you reap the benefits of better inventory management and higher conversion rates.
Personalisation at the Core
A good customer experience begins with data collection and customer recognition. The Customer Data Platform (CDP) accomplishes this by collecting and merging first-party data from various sources into comprehensive 360-degree customer profiles. It provides insights into where your customers are, what they desire, and at which stage they are in the buying process. With Spotler’s arsenal of innovative personalisation tools, you can intelligently respond to these insights across channels. Examples include timely reminder emails for abandoned shopping carts, interesting product recommendations, and persuasive messages that nudge customers in the right direction. Every interaction becomes an opportunity to make an impact and lay an important foundation for improving customer experiences.
Optimised Search: the ideal addition to your CDP
Yet, in addition to personalisation, the overall customer experience is also influenced by the design and functionality of your website. Spotler empowers you to optimise this by crafting a website that adapts to each individual visitor. However, there is a specific aspect where retailers who are already using a CDP can still improve — and that is the search functionality. Although only 10% of your visitors start their customer journey in the search bar, those who do so account for an average of 50% of your revenue. Moreover, customers actively using the search bar are five times more likely to make a purchase than those who don’t. Imagine the impact you could create by personalising this part of your website…
How to push the boundaries of personalisation
By enriching your website with Search features, a Customer Data Platform emerges that takes your ambitions to the next level. Infusing customer recognition into the search functionality elevates the relevance of your offerings and enables customers to locate what they are looking for even more quickly.
Additionally, you gain more control over your inventory. Through the merchandising feature, you can push products to specific target groups, or reduce the prominence for items when your stock is running low. You set the rules, the system does the work.
Say goodbye to empty results pages
What’s more frustrating than a results page filled with irrelevant results? A page that shows no results at all.
To ensure maximum visibility and relevance, Spotler’s tool is equipped with innovative techniques. It automatically corrects spelling mistakes in search queries, considers synonyms, and supports multiple languages. And if a search query is too specific or the desired product is out of stock, the system automatically shows your visitors the best-fitting alternatives. An optimal customer experience guaranteed!
Discover the possibilities
As an online retailer, perpetually enhancing customer experiences is paramount. The functionalities provide the perfect solution for this endeavour. By enriching your CDP with Spotler technology, you improve the on-site customer experience, gain more control over your inventory, and elevate the success of your personalisation strategy.
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