13 • That Rebranding Episode
Stephanie Scheller, the founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.
14 • That Story-telling Episode
Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony ‘Tas’ Tasgal talks through how we can fix this, and why doing so will pay dividends.
15 • That Neuromarketing Episode
Katie Hart, psychology lecturer and founder of neuromarketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.