Marketing podcast for marketers by marketers.

With special guests & industry experts; exploring strategies, tactics & techniques to grow your B2B business.

Season 1: Marketing Tactics

From ABM to UGC, we’ve hunted down experts in all kinds of channels for their collective wisdom.

That Artificial Intelligence Episode

Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.

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That Account-Based Selling Episode

Digital marketing veteran Susan Hallam introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling, and shares her advice on how to start using it.

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That Marketing Strategy Episode

Chartered Marketer, board adviser and Vice-Chair of the Chartered Institute of Marketing, Leigh Hopwood shares her insights into how businesses approach strategy.

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That Social Media Episode

Oktopost’s Director of Social Strategy, Jennifer Gutman, talks Employee Advocacy, managing social media in a crisis, and why “vanity metrics” do actually offer value.

That Account-Based Marketing Episode

Account-Based Marketing trainer and practitioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about frameworks in marketing.

That Marketing Platform Episode

Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler’s GatorSuite has made a difference to her team.

That Events Episode

Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.

That CRM Episode

John Cheney, founder and CEO of Workbooks, talks all things CRM, how to use it, what proper integration looks like, and what sort of data doesn’t need to be in there.

That Telephone Sales Episode

The Telephone Assassin, Anthony Stears, shares his proven approach to selling and explains how Marketing Automation can support your Sales team by warming up leads.

That Phrasee Episode

Parry Malm, co-founder and CEO of Phrasee, shares his views on things marketers often get wrong, from personalisation to data insights.

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That Rebranding Episode

Stephanie Scheller, the founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.

That Story-telling Episode

Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony ‘Tas’ Tasgal talks through how we can fix this, and why doing so will pay dividends.

That Neuromarketing Episode

Katie Hart, psychology lecturer and founder of neuromarketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.

That CRO Episode

Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation.

That Remote Collaboration Episode

Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.

That e-Commerce Episode

Jay Desai, Head of Growth at Trend, shares his experience of how both B2C and B2B brands can navigate the world of e-Commerce.

That CDP Episode

David Raab explores how CDPs, Customer Data Platforms, differ from their better-known cousins, CRMs.

That Smartphone Video Episode

Daryl Cygler debunks the idea that you need a studio and tonnes of equipment to produce high-quality video.

That B2B Comedy Episode

Everyone likes a laugh. But can B2B brands wield humour effectively without losing their way? Adam Hunt, funder of White Label Comedy, believes that they can.

That Sales Automation Episode

Jeroen Corthout, co-founder and CEO of Salesflare, shares how you can make your team love CRM again.

That SEO Episode

Dave Oldacre of DO Digital explains why SEO should be the foundation of your content, not an afterthought.

That User-Generated Content Episode

Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of.

That Season 1 Wrap-Up Episode

The best bits of the 24 previous episodes.

Season 2: Industry Deep-Dives

Every industry faces similar marketing challenges, but they all have their own quirks in how they solve them. So we’re going far and wide to bring you inspiration from all sorts of places.

1 • That Spotler Episode

Spotler’s Support, Marketing & Sales teams weigh in on the trends of 2021 and make some predictions for 2022.

2 • That CIM Episode

Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully.

3 • That Marketing Agency Episode

Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work.

4 • That Podcasting Episode, Part 1

Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast.

5 • That Podcasting Episode, Part 2

In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over!

6 • That Data Episode

Data is the life-blood of your business, but how often do you stop and think about it? Cognism CEO James Isilay dives into the details of data management and regulatory compliance.

7 • That Virtual Assistant Episode

The days when a Virtual Assistant is just an outsourced receptionist are a long way behind us. Charlotte Doniger takes us behind the curtain of how the role has evolved.

8 • That Graphics Episode

Business signs are so common we may not even really think about them. But we should! Featuring Mark Meadowcroft from Signs Express Northampton.

9 • That Tourism Episode

What marketing lessons can we learn from one of the industries hardest hit by COVID-19? With Liz Smailes, Head of Business Development, Tourism & Leisure for Visit Yorkshire.

10 • That Sales Training Episode

Mark Colgan shares the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.

Season 3: Email & Beyond

We’ve teamed up with e-Focus Marketing with a new series exploring topics around the edge of email marketing. RFM Analysis, Zero-Party Data and more.

 

Email & Beyond

 

 

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