Let’s Go Fishing for Leads
Sales are always after someone to call. Rather than ‘fishing’ through the yellow pages, how about ‘fishing’ in a pond of hot leads?
That’s exactly the option you have as you can see companies and individuals on your website that are not contacting you but are showing buying intent. You now just need to reel them in.
Monitor lead activity
You have some key accounts you are targeting. Wouldn’t it be good as a salesperson to be able to see how often in the last 30 days they have been on your site and the content they have consumed?
Understanding what a prospect cares about will help you get prepped for your call/demo.
Qualify Before You Call
Why not automate your qualification process so you can spend more time doing what has to be done by a human? We automatically generate key sales information, including company size, history, employee contact information, and more. Integrate this information with your CRM so you can get as much information on your leads as possible, which will assist with qualifying.
Alert… Hot Lead Waiting
Tired and frustrated with digging through piles and piles of unqualified leads just to find someone who’s ready and willing to buy.
Not only is this a waste of time, but it’s also a poor allocation of resources. Marketing automation will be able to identify and alert the sales team of hot leads so they can focus their efforts where they will produce the best results.