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Our Secret Gem!
GatorLeads is a really powerful tool that can help you generate new leads, but we thought it would be helpful to show how to make our Leads platform work EVEN better for … - Read more ›
One Single Platform to manage your sales and marketing
We understand the frustration having 5 different platforms to manage each section of the same strategy can cause. That’s why we brought every aspect of sales and marketing under … - Read more ›
Your monthly newsletter is not lead gen!
Let’s get this sorted once and for all. Sending out a monthly newsletter does not count as lead generation activity. We’re not going to tell you to ditch your newsletter … - Read more ›
Target Increase: Manager Vs. The Front Line
Target increase. Yikes. Words that make every salesperson shiver. The last targets were hard enough to be on top of, let alone an increase. What you must remember, is every … - Read more ›
The Importance of List Hygiene for Sales & Marketing
A clean and hygienic database could be the difference between GDPR compliance and breach. As Sales and Marketing specialists ourselves, we know how important it is to have an … - Read more ›
Should you use purchased data or organic data?
Are you used to email marketing to a purchased data list? Not sure how to improve your organic data? Do you rely on a little of both? There are a lot of marketing automation … - Read more ›
How to create strong workflows that convert leads
When you think marketing automation, you probably don't think of workflows. You probably think of mass marketing. The idea of sending one generic email to hoards of people in the … - Read more ›
Why B2B Sales and Marketing should stand back to back
In a simpler time (shortly after opposable thumbs came into fashion), it was common for marketing and sales departments to exist merely as separate entities with a shared goal; … - Read more ›
To read, or not to read: that is the question
Shakespeare said it first, decisions are often made with two possible outcomes in mind. To carry on, or to quit. This premise applies to the readability of marketing … - Read more ›
The 50th anniversary of the first email ever sent
This week is the 50th anniversary of the first email sent. For some of us, it feels as though emailing has always been around, perhaps we even take this easy way of communicating … - Read more ›
What are Public Landing Pages and why do you need to know about them?
You’ve heard of the moon landing, you’ve heard of the landing strip, but have you heard of the landing page? It pretty much does what it says on the tin. It’s a page. That …
