[vc_row][vc_column][vc_column_text]As we move forwards into Summer, what tips and tricks can you use to make your email subject lives hot, hot, hot?

The daily top 5 can be found here.

The Top 5

Type Content CTR (%)
Functional Thank you for downloading the Secondsight Wellbeing guide 75.79
Functional Here is your download from [sender]! 70.9
Sales/Marketing Your guide to retirement income 67.09
Functional How many stars would you give [sender]? 64.14
Functional Your access to [sender] Smart Activate 44.32

 

The Best of the Rest

Average Score: Trending Down

The average CTR for all of June was 20.14%, down from 23.36% in May.

No subject line made it above 80% this month (2 managed this in May).

 

Average Length: Trending Down

Words: Trending Down

1 to 10-word subject lines grew their share of the pie for the third month in a row, edging ever closer to 90% of the take.

The overall average length in words was 7.04 compared to 7.07 in May. The longest subject line was 24 words:

[sender] Members’ Update issue 13: [sender] signs up to IATA 25by2025 initiative, The Netherlands to cap annual flights at Schiphol Airport and more …

While 3 subject lines contained just 2 words:

We’re listening

 

We’ve clicked?

 

Quick coffee?

 

Word Length: Trending Down

Not only were Spotler’s customers using fewer words in June than July, the words the were using got shorter. No subject line had an average word length of more than 10 characters (1 did in May).

Characters: Trending Down

31-40 characters remained the largest bracket in June, but 21-30 characters was only just behind. One subject line came in at over 100 characters, compared to three in May.

 

Personalisation: Trending Up , Performing Well

After a drop off in May, personalisation became more popular in June, with 12% of subject lines incorporating it.

Both sides of the split scored lower on average, but personalised subject lines remain more effective than non-personalised (16.19% CTR vs. 12.86%).

 

Emojis: Trending Down, Performing Well

Only 3 subject lines included an emoji in June, the lowest since February.

For the second month in a row, emojis made a subject line more effective. However the gap was narrower than in May (0.115 percentage points vs. 0.71 percentage points).

 

Sender Name: Trending Up, Performing Well

For the second month in a row, the number of subject lines which included the Sender’s Name grew, for a total in June of 28 (18.67%).

After being ineffective in May, in June these subject lines significantly out-performed the subject lines with no name (20.52% average CTR vs. 11.6%)

 

Type

Still no change at the top: Sales/Marketing emails dominate, though still falling short of the 50% mark. Events emails also grew their share, while Newsletters and Functional emails took up less space than in May.

 

Sending Day

Weekends remain better overall than weekdays, an unbroken streak since we started analysing.

Sunday was the best sending day overall, with Monday the best weekday.

Tuesday was the worst day overall, with a mere 7.06% average CTR.

Over to you!

Feeling inspired? Great, put these tips into practice and watch your CTR soar!

Still not confident? As well as predictive AI tools built into our platform, we’ve created our own subject line analyser, so you can test your subject lines before sharing with your audience. What are you waiting for?[/vc_column_text][/vc_column][/vc_row]