That Marketing Podcast
The podcast for marketers by marketers. Exploring strategies, tactics and techniques to grow your B2B business. With special guests and industry experts joining to discuss all manner of marketing topics and chat about new trends, tips, and tactics in the marketing space.
01 • That Artificial Intelligence Episode
Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.
02 • That Account-Based Selling Episode
Digital marketing veteran Susan Hallam introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling, and shares her advice on how to start using it.
03 • That Marketing Strategy Episode
Chartered Marketer, board advisor and Vice-Chair of the Chartered Institute of Marketing, Leigh Hopwood shares her insights into how businesses approach strategy.
04 • That Purchased Data Episode
The DMA’s Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.
05 • That Social Media Episode
Oktopost’s Director of Social Strategy, Jennifer Gutman, talks Employee Advocacy, managing social media in a crisis, and why “vanity metrics” do actually offer value.
06 • That Account Based Marketing Episode
Account-Based Marketing trainer and practioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about frameworks in marketing.
07 • That Marketing Platform Episode
Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler’s GatorSuite has made a difference to her team.