That Marketing Podcast

Marketing podcast for marketers by marketers. With special guests & industry experts; exploring strategies, tactics & techniques to grow your B2B business.

01 • That Artificial Intelligence Episode

Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration. View Episode Notes

02 • That Account-Based Selling Episode

Digital marketing veteran Susan Hallam introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling, and shares her advice on how to start using it.  View Episode Notes

03 • That Marketing Strategy Episode

Chartered Marketer, board adviser and Vice-Chair of the Chartered Institute of Marketing, Leigh Hopwood shares her insights into how businesses approach strategy.  View Episode Notes

04 • That Purchased Data Episode

The DMA’s Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.  View Episode Notes

05 • That Social Media Episode

Oktopost’s Director of Social Strategy, Jennifer Gutman, talks Employee Advocacy, managing social media in a crisis, and why “vanity metrics” do actually offer value. View Episode Notes

06 • That Account-Based Marketing Episode

Account-Based Marketing trainer and practitioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about frameworks in marketing. View Episode Notes

07 • That Marketing Platform Episode

Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler’s GatorSuite has made a difference to her teamView Episode Notes

08 • That Events Episode

Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content. View Episode Notes

09 • That Bought Data Case Study Episode

Gemma Amond from Freeman Clarke discusses why they use purchased data to drive their marketing, and shares key things to bear in mind when you’re buying data and starting to use it. View Episode Notes

10 • That CRM Episode

John Cheney, founder and CEO of Workbooks, talks all things CRM, how to use it, what proper integration looks like, and what sort of data doesn’t need to be in there. View Episode Notes

11 • That Telephone Sales Episode

The Telephone Assassin, Anthony Stears, shares his proven approach to selling and explains how Marketing Automation can support your Sales team by warming up leads. View Episode Notes

12 • That Phrasee Episode

Parry Malm, co-founder and CEO of Phrasee, shares his views on things marketers often get wrong, from personalisation to data insights.View Episode Notes

13 • That Rebranding Episode

Stephanie Scheller, the founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with youView Episode Notes

14 • That Story-telling Episode

Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony ‘Tas’ Tasgal talks through how we can fix this, and why doing so will pay dividends. View Episode Notes

15 • That Neuromarketing Episode

Katie Hart, psychology lecturer and founder of neuro marketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention. View Episode Notes

16 • That CRO Episode

Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation. View Episode Notes

17 • That Remote Collaboration Episode

Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content. View Episode Notes

18 • That e-Commerce Episode

Jay Desai, Head of Growth at Trend, shares his experience of how both B2C and B2B brands can navigate the world of e-Commerce. View Episode Notes

19 • That CDP Episode

David Raab explores how CDPs, Customer Data Platforms, differ from their better-known cousins, CRMs. View Episode Notes

20 • That Smartphone Video Episode

Daryl Cygler debunks the idea that you need a studio and tonnes of equipment to produce high-quality video. View Episode Notes

21 • That B2B Comedy Episode

Everyone likes a laugh. But can B2B brands wield humour effectively without losing their way? Adam Hunt, funder of White Label Comedy, believes that they can. View Episode Notes

22 • That Sales Automation Episode

Jeroen Corthout, co-founder and CEO of Salesflare, shares how you can make your team love CRM again. View Episode Notes

23 • That SEO Episode

Dave Oldacre of DO Digital explains why SEO should be the foundation of your content, not an after-thought. View Episode Notes

24 • That User-Generated Content Episode

Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of. View Episode Notes

25 • That Season 1 Wrap-Up Episode

The best bits of the 24 previous episodes. View Episode Notes

1 • That Spotler Episode

Spotler’s Support, Marketing & Sales teams weigh in on the trends of 2021 and make some predictions for 2022. View Episode Notes

2 • That CIM Episode

Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully. View Episode Notes

3 • That Marketing Agency Episode

Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work. View Episode Notes

4 • That Podcasting Episode, Part 1

Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast. View Episode Notes

4 • That Podcasting Episode, Part 2

In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over! View Episode Notes

5 • That Data Episode

Data is the life-blood of your business, but how often do you stop and think about it? Cognism CEO James Isilay dives into the details of data management and regulatory compliance. View Episode Notes

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