That Marketing Podcast

The podcast for marketers by marketers. Exploring strategies, tactics and techniques to grow your B2B business. With special guests and industry experts joining to discuss all manner of marketing topics and chat about new trends, tips, and tactics in the marketing space.

01 • That Artificial Intelligence Episode

Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.

02 • That Account-Based Selling Episode

Digital marketing veteran Susan Hallam introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling, and shares her advice on how to start using it.

03 • That Marketing Strategy Episode

Chartered Marketer, board advisor and Vice-Chair of the Chartered Institute of Marketing, Leigh Hopwood shares her insights into how businesses approach strategy.

04 • That Purchased Data Episode

The DMA’s Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.

05 • That May Episode

06 • That June Episode

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