That Marketing Podcast
Marketing podcast for marketers by marketers. With special guests & industry experts; exploring strategies, tactics & techniques to grow your B2B business.
01 • That Artificial Intelligence Episode
Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.
02 • That Account-Based Selling Episode
Digital marketing veteran Susan Hallam introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling, and shares her advice on how to start using it.
03 • That Marketing Strategy Episode
Chartered Marketer, board advisor and Vice-Chair of the Chartered Institute of Marketing, Leigh Hopwood shares her insights into how businesses approach strategy.
04 • That Purchased Data Episode
The DMA’s Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.
05 • That Social Media Episode
Oktopost’s Director of Social Strategy, Jennifer Gutman, talks Employee Advocacy, managing social media in a crisis, and why “vanity metrics” do actually offer value.
06 • That Account Based Marketing Episode
Account-Based Marketing trainer and practioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about frameworks in marketing.
07 • That Marketing Platform Episode
Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler’s GatorSuite has made a difference to her team.
08 • That Events Episode
Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.
09 • That Bought Data Case Study Episode
Gemma Amond from Freeman Clarke discusses why they use purchased data to drive their marketing, and shares key things to bear in mind when you’re buying data and starting to use it.
10 • That CRM Episode
John Cheney, founder and CEO of Workbooks, talks all things CRM, how to use it, what proper integration looks like, and what sort of data doesn’t need to be in there.
11 • That Telephone Sales Episode
The Telephone Assassin, Anthony Stears, shares his proven approach to selling, and explains how Marketing Automation can support your Sales team by warming up leads
12 • That Phrasee Episode
Parry Malm, co-founder and CEO of Phrasee, shares his views on things marketers often get wrong, from personalisation to data insights.
13 • That Rebranding Episode
Stephanie Scheller, founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.
14 • That Story-telling Episode
Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony ‘Tas’ Tasgal talks through how we can fix this, and why doing so will pay dividends.
15 • That Neuromarketing Episode
Katie Hart, psychology lecturer and founder of neuro marketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.
16 • That CRO Episode
Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation.
17 • That Remote Collaboration Episode
Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.
18 • That e-Commerce Episode
Jay Desai, Head of Growth at Trend, shares his experience of how both B2C and B2B brands can navigate the world of e-Commerce.
19 • That CDP Episode
David Raab explores how CDPs, Customer Data Platforms, differ from their better-known cousins, CRMs.
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