Archive for Digital marketing

One Single Platform to manage your sales and marketing

We understand the frustration having 5 different platforms to manage each section of the same strategy can cause. That’s why…

GatorCon2017: Interview with Alex Ilhan, Senior Email Developer at Email On Acid

Email On Acid is a solution that allows you to check how your campaigns render in over 70 clients, apps…

Handling Sales Objections

Objections are a thing that no salesperson wants to hear when trying to close a deal with a prospect. Dealing…

Most Effective Preheader Best Practice

A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the…

The Psychology of Marketing: Part 3

How often have you done something and then wondered what pushed you in that direction? Towards one brand over another….

How to track ROI from your paid marketing

Ah, the marketing budget, that small insignificant allocation that everyone other than marketing feels irrelevant. It’s a common scenario for…

GatorCon2017: Interview with Glen Westlake, CEO of Bright Target

I caught up with Glen Westlake the CEO of BrightTarget. We discussed artificial intelligence and marketing ahead of this years’…

Let’s take a look around the new Google Marketing Platform

The Google Marketing Platform is the search giant’s latest response to the ongoing evolution of the digital marketing world. Even…

Why you should be using UTM values

If you’re not using UTM values, you should probably get on that ASAP. Just by adding a small code to…

GatorCon2017: Interview with Leigh Hopwood, Chair of Board, Chartered Institute of Marketing (CIM)

I had a chat with Leigh Hopwood, Chair at CIM ahead of this years’ Customer Conference. Leigh is kind of…

9 places you should be using UTM values

So, you’ve been hearing us talk a lot about UTM values but you’re still not sure what they are, why…

4 stages to making your existing content perform better

Content. A necessary cost in 21st century marketing. But a complete waste of money if you don’t know how to…

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