5 top spots for keywords on your LinkedIn profile

As the biggest professional networking website, a lot of people use LinkedIn like any other job website. However, if you are looking at connecting with more businesses, keywords are essential to your LinkedIn profile. Find out where you should be placing keywords to increase your visibility below.

Unlike your resume, your LinkedIn profile is an online tool that can be enhanced with SEO. That’s why keywords are essential to your LinkedIn profile. And exactly where you place them matters. A lot.

Consider using keywords you want other businesses to find you from in the following places:

  • Profile Headline
    Instead of just stating your job title and where you work, try adding a lot of keywords here. For example, two or three job titles that sum up your skills or including the industry your role helps.
  • Job Title Keywords
    Your job titles should not be all the same. Instead, consider breaking down your main headline to cover each job role and what solutions it provided.
  • Add keywords into your summary
    We’ve already touched on how your summary should be a networking letter. As one of the first items on your profile, the more keywords here the easier you will be to find online.
  • Projects & “extra” LinkedIn sections
    These sections are a great way to boost your profile even further, especially if you add keywords to their headings. As these sections are barely used, you could see a real boost in your profile just by adding these features.
  • Endorsements
    Of course, endorsements are one of the search tools LinkedIn uses to draw people to the right connections. Keywords here are vital to improving your visibility.

Then consider: which other social media marketing methods you should be using.

Share this story and choose your platform

Want to know more about our software?

SpotlerUK is more than just software. You get unrivalled support and service and we help you implement a playbook for marketing automation and lead generation success. Schedule a demo without obligation and we'll happily discuss and show you how you can utilise marketing automation for your organisation.

Read our privacy and cookie policy to see how we will process the data you provide.