What is the true value of IP tracking?

As an Account Manager, the question I’m most frequently asked is, “How do I know who is on my website and how do I engage with them?”

Marketers spend hours devising strategies to generate website traffic. Online channels relied on include, SEO, PPC, social media, and email, but there are endless offline communication methods too. Surely with all that traffic your leads must be flooding in? Hopefully, this is the case and you do convert your traffic into enquiries.

However, the reality is that only 3% of your website visitors will contact you directly to make an enquiry. So how do you track where the rest of your traffic comes from? How do you know which pages businesses are most focussed on? By using the right IP tracking software you significantly increase your chances of being able to capitalise on potentially lost opportunities.

What is IP tracking software?

IP tracking has revolutionised the way businesses identify new leads. With IP tracking software like GatorLeads you are able to monitor the ROI of multiple digital marketing activities. It’ll provide you with greater insight and generate fresh organic leads 24 hours a day, 7 days a week.

You’ll be able to see who has been looking at your product pages or have visited your demo page but not made an enquiry. If you are using GatorMail you can track when a contact clicks through from an email to your website and with GatorLeads, you can monitor exactly what their journey looks like on your website. If it is a new business to you, you are able to use the tool to identify who the key decision makers are and email them. Again this means that when they return you are able to monitor them at contact level.

Where can your organisation derive value?

The most obvious value is new business. Every business has a different approach but ultimately getting new clients is paramount for every company. IP tracking software can give you a sales tool that can have a pound for pound ROI attached to it.

Due to the level of competition most of us face, retention is also something that is always at the forefront of every MD’s mind. Using GatorLeads you are able to set alerts for when clients revisit your website and whether they’re interested in any products or services they don’t currently use.

You are also able to get contact names and email them directly through the tool, and follow the journey and engagement of these contacts. This is much the same as using CommuniGator as your email platform – once you have the contact, everything else becomes easy.

 


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