Guide to optimising your welcome emails

Your welcome emails are the first part of making a good impression. Even without having a face-to-face conversation, the messages you send through email can have a powerful impact on your clients – especially when you want to build a relationship with them.

You need to make sure that your email communications are optimised to the fullest. Check out this great infographic from Easy SMTP to better understand how to engage your email subscribers as soon as they sign up. It covers the difference between bulk marketing emails and welcome emails as well as providing some top tips for your subject line, timely communication and ideas for email copy.

Want to boost your welcome email results even further? Take a look at our architecture of outstanding email design to complement Easy SMP’s infographic.

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