Even better visitor identification with CRM integration
GatorLeads role is to provide you with essential information on your website visitors and their behaviour on your site. CRM integration with GatorLeads will enable GatorLeads to push all of your visitor data into your own system, to ensure even more effective and hassle free visitor identification and tracking.
GatorLeads integrates with all leading CRM systems, including MicrosoftDynamics, Sugar CRM, SalesLogix, Sage CRM and SalesForce.
All visitor information will be pushed into your system; whether it is a brand new website lead, existing customer, or existing prospect. Within your CRM, you will be able to see your data as usual, but with each company’s individual lead score, full journey on your website, with the named pages, any downloaded documents, along with the dates and times of activity.
How will you benefit?
For sales teams integration with your CRM system means quick and easy access to new leads and existing prospects, with all the data within one easy place, so you can maximise and target sales opportunities more effectively.
Customer retention is something that I am sure we all want to improve on. Account managers can easily access customer visitor information and therefore pick up on any recent activity. Maybe a customer is looking for some more information on another or new product or service that you offer…this could be the perfect opportunity to send over some more information for a potential up-sell or cross-sell. You really can get a better understanding of your customer’s needs.
Getting an accurate ROI
Regardless of where a new lead or existing one has come from, GatorLeads will update your CRM with the relevant information, whether it is an email campaign, tweet or PPC campaign. You can be sure that you will have all the information you need. Having access to this valuable information within your CRM system will mean that you can run reports to get an accurate reading of where your leads are coming from and which channels are converting the best for you.
Want to get integrated with GatorLeads? Find out more about the platform first!