4 things you need to know about purchasing individual data

So you know who the companies are on your website. Great, but what are you going to do with them now? Imagine if you could recognise all the individuals who work at that company and have the ability to purchase email addresses for the decision makers you need to get into contact with. Well, you can. Here’s what you need to know about purchasing individual data for your sales strategy.

Firstly, know your laws

Whether you are purchasing bulk data lists or individual email addresses, the data laws depend on what country you are in. For example, America can be quite strict when it comes to who you can market to. American based companies tend to only let you market to those who have opted-in. That means they’ve signed up to your newsletter or filled in a form somewhere on your website.
Here in the UK, the laws are slightly different. Similarly to America, opted-in data is a great marketing opportunity, but we also have the option to send based on legitimate interest.

The benefits of purchasing individual data

Unlike purchasing data lists that are filled with spam traps, unknowns and a load of old contacts, you can now purchase the email addresses of the individuals from the companies on your website. At least these ones you know are coming from a company that has already shown some interest in your business!
By focusing on individual email addresses that have already shown an interest on your website, you’re more likely to speed up your sales cycle. And, with the right platform, you can identify the key decision makers before you even send out an email. The faster you get in contact with these individuals and start building up a sales relationship, the faster you can close a deal.

The email model you use

For those of your individual emails that aren’t sales-ready, you don’t have to worry about that either. You can add these emails to your marketing’s email campaigns and lead nurture them automatically. This will save you a whole heap of time trying to chase them up and allow you to focus on your hot leads.
Although, it’s important to note that you’ll need an email marketing model that allows you to use purchased data. Our UK model here at CommuniGator does.

How to go about purchasing individual data

While any number of email platforms will show you where to bulk buy purchased data from, not many will show you how to buy the individual email addresses of the companies on your website. Which is where GatorLeads comes in. Find out how we can offer you the email addresses of key decision makers.

Then use them to get in contact with the key decision makers on your website directly, personalise your pitch to them based on what you’ve tracked them looking at and streamline your sales process!


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