Tour de France: Wine Edition!

Choosing a new wine, is like choosing a new digital marketing platform, it’s all about the journey.

Choosing a new wine can seem daunting and as Tony Laithwaite suggests “for customers to try a new wine we need to add a little extra – in addition to tasty wine at a great price!”. So, this article is going to appeal to wine loving cyclists!

The Spotler Side

This author is no expert on the intricacies of competitive cycling. The first thing that come to mind when talking about “Le Tour” is the jerseys awarded to the overall leader as well as specific stage leaders.

The way this relates to marketing is simple; no individual has every held all the jerseys in a single year. As with competition in any industry, there will be areas where you are miles ahead of your rivals, and areas where you simply cannot compete. It’s important to embrace this and concentrate on what you do best. Otherwise you will spread yourself too thin, and end up losing contests that you should win, simply because of a lack of focus.


Tim’s Thoughts

The 2022 Tour de France cycle race in ON and Laithwaites has winemakers along the route. Here’s a pair of beauties to consider…


Stage 16 – Rodez-Carcassone – 202 Kms-Flat for the speedsters)

– Victoria & Floris Lemstra’s Vignobles Canet Picpoul de Pinet Southern France.

– This zingy fresh white is packed with fresh citrus and green apple.












Stage 17 – Carcassone-Foix – 178 Kms- 1375 metres elevation

– Grande Reserve de Gassac Rouge Pays d’Herault, France.

– Luscious, ripe blackcurrant and soft, velvety texture.











If you fancy buying a glass and watching the race on a big screen with fellow cyclists, then pop into GIRO in Esher (next door to Sandown Park racecourse) – one of Surrey’s busiest cycle cafes.

For 4 bottles of each there’s a decent 20 % saving off the RRP of £ 99.92 (the Spotler price is £ 79.99 for 8 bottles) and the delivery charge is reduced to £ 3.49. This offer is only available from the Laithwaites Store in Surbiton and to order just send SPOTLER20TOURDEFRANCE to

If you place your order before the last race day July 24th – we’ll add in an extra bottle – Cabalie Rouge (RRP £ 11.99), Laithwaites’ most popular wine.

We thank Tim for his opinions.


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