What are the Benefits of Implementing Marketing Automation?
Streamline, automate and measure your marketing.
Marketing Automation allows you to be more efficient, increase revenue and grow into a more powerful marketing team.
It frees marketers from the daily repetitive tasks and helps your company increase profits… automatically. This is taken advantage of by top brands and marketers who know the value of marketing automation. In fact, 77 percent of CMOs who implement marketing automation see an in increase revenue. Below are some of the key benefits you’ll achieve if you implement SpotlerUK’s Ai powered marketing automation.
Core focus on strategy
Deeper knowledge on lead and customer behaviour
More traffic, buyers and greater retention and loyalty
Deploy more campaigns in less time
Prioritise sales leads
Increased ROI / Marketing Attribution
What’s worked and what hasn’t can now be answered
Predict future marketing investment
Align Marketing and Sales
The compelling stats
44% see improved ROI within six months
14.5% increase in sales productivity
12.2% reduction in marketing overhead
451% increase in qualified leads
47% larger purchases than non-nurtured leads
18x more revenue with targeted, relevant, segmented emails
The Cold Hard Facts
According to the Aberdeen Group, best-in-class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology.
Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue. Pretty impressive, right?
Should Marketing Teams Actually Use Marketing Automation?
Marketing automation can do so many things and can mean different things to different people.
So here’s a quick test to give you an idea of what marketing automation can do for you. Answer these honestly about your own organisation.
Running PPC (or any paid ad) Campaigns?
Only 2-3% of traffic fill in a form on your website (convert). That means 98% don’t! That’s is a massive waste and marketing budgets cannot afford to ignore.
Using our software will allow you to get more leads from your PPC campaigns, as we can show you the companies and contacts that engaged with you ads but didn’t go on to convert. This means better ROI on paid ads, more leads and happier sales teams.
Someone finally downloads a whitepaper and you do nothing, or worst you call them! Let marketing automation nurture them ready for that sales call and get much better conversions.
Our smart forms also stores the referral source of the download so you can measure channel effectiveness and if you want to add anything to the form it’s very easy and you use one form across all your gated content and deliver the asset from one campaign. Gone are the days of updating multiple forms!
Email for the top, middle and bottom of marketing funnel.
Email really is such a great channel for a marketer – it offers up so many possibilities.
Go outbound with email and get top of funnel activity fast. Then use online behaviour triggers (inbound from any channel) to nurture leads and customers through the middle and bottom of funnel automatically. This is the whole lifecycle and email plays a massive part.
Give your visitors a nudge
Yes they use to be annoying, but that’s becasue the options and functionality available was limited. NOW, popups are an amazing way of helping decrease your bounce rate and increasing the pages visitors visit and leads.
You can also personalise the content of the popup based on the source of the traffic. All helping generate more leads and contacts to nurture.
Every campaign needs a unique post-click experience.
You’ve worked hard (and pay good money) to get someone click from LinkedIn, Google or Facebook. Don’t miss the chance to convert those clicks by sending visitors to a generic homepage. Landing pages can help maximise those clicks and turn them into leads.
Get Social Working for B2B
You spend a lot of time on social channels and curating content. But not sure if social is driving traffic and generating leads?
Not only can you see the companies coming from your social efforts and triggers emails to individuals clicking from those channels, we have a tool that can help you grow your social reach, boost engagement and attract leads.
Finally, you can now justify the existence of social as part of you marketing mix.
Content marketing and automation
A common way to generate leads is to offer great content, like white papers, guides, infographics, videos and brochures. But you don’t want to give this highly prized content away for free. We offers you all possibilities to ‘gate’ this content in a structured way. You create forms and landing pages quickly and easily and you can integrate these forms into your website. Also follow up with automatic email campaigns you can send contacts to keep them warm. You can even set them to receive a series of nurturing emails after their request to guide them further in the purchasing process.
Conversion driven marketing
Generally one of B2B marketers most important KPIs is to generate Marketing Qualified Leads (MQLs). The quality of the leads and the intent shown determine how well and how quickly the sales teams can convert them into opportunities.
With our AI powered marketing automation, B2B marketers can utilise a toolset that will help them convert more leads:
- with gated content marketing with forms and landing pages on their website.
- with events in which they attend.
- through nurturing campaigns of existing leads
- through uploading purchased data
- by seeing who is on your webiste