People buy from people.
Encourage your employees to humanise your corporate channels and position themselves as thought leaders to unleash the power of social selling
50% of employees already post company-related content to their personal social networks
10X more people reached by employees than all of your corporate social accounts combined
7X more sales conversions from employee-generated leads than marketing-generated leads
The right collaboration between departments to make social selling a success
Allocate the right content to the right employees
Designate pre-approved content to employees to deliver on-brand messaging to the right prospects.
Bring your best social advocates to the front of your social media activities, you can even tailor the content they distribute to segmented audience bases.
Censor inappropriate or vague keywords to avoid employees diluting your social messaging or misusing social handles.
Facilitate feedback from your internal social champions by allowing them to put forward suggestions on content and campaign planning.
Achieve a complete overview of your employee advocacy activities
Top Tier Focus
Grab a complete overview of every click, mention or opportunity created by your advocacy teams. Narrow down the view to inspect each individuals contribution to your B2B marketing objectives.
Narrow down your focus view to individual advocates activities to see what content echoes with their personal networks.
Make social easy
Facilitate stakeholder advocacy efforts to increase participation from your workforce
Employees can track and share content anytime, anywhere and on all devices whether it’s desktop, tablet or mobile.
Segment and tailor social content that’s relevant to each advocates role or department. Ensure that prospects only receive information that is topic-related to their industries and interests.
Social advocates can measure the results of their social activities across multiple platforms. Gauge each click, retweet or impression to find out where you’re connecting with prospects.
Add a competitive element to your advocates promotion activities by showcasing and point-scoring their social selling impact on leads.
Social advocacy needs to be a company-wide effort
Employee advocacy doesn’t need to pertain solely to marketing, encourage advocates from every department to allow prospects to gain a better understanding of your entire corporate activities
Increase Lead Generation & Nurture Prospects
Increment sales leads through social advocacy programs and nurture them with regular company updates.
Amplify your social reach
Reach a broader audience through your social advocacy activities. Engage the right contacts to grow your brand profile.
Build deep-rooted relationships through genuine social interactions.