Expand your marketing list
Display a popup including a form and relevent content (whitepapers or guides) to your website visitors in order to both boost your MQLs and collect email addresses.
Limit your bounce rate
On average only 2% of website visitors will actually register their contact details, the rest will leave without taking action. Use exit-intent popups to show an enticing signup form, with a great offering, right before they close a page. This will reduce your bounce rate and convert your abandoning visitors into potential leads.