Don’t Underestimate It
Account-Based Marketing, or ABM, is no longer a subcategory part of your budget, ABM should now have a budget all on its own. It has quickly become a strategic approach to Sales and Marketing from which much stronger customer relationships can be built. Don’t be held back by clunky tools or misalignment between sales and marketing, create everything you need in one place.
Of companies say ABM is important
Of B2B companies have agreed ABM delivers a higher ROI than other activities.
Of Companies Achieving more than 10% Increase on ROI
Of companies achieving more than double ROI
Do you want…
The ability to identify new accounts when they land on your website & use that data to improve and personalise your campaigns?
How about…
Sync and segment lists within your CRM and set up alerts and workflows to these website visitors.
Why wouldn’t you…
Use Spotler to see WHERE people have been on your website to tailor your marketing campaign to see what they’re interested in?
Because…
Using insight data from within your CRM, Spotler allows you to segment and send personally tailored campaigns to your target, delivering them content and solutions to the key issues they are facing as a business.
Automate data into your CRM
Spotler intergrates seamlessly with your CRM to automatically create contacts and web visits. With a clear view within the account, you can see data such as industry, location, company size… The list goes on. Allowing you to view in a single frame which area to focus on in your Account-Based Marketing strategy. You can then use this data to to send a personalised nurture campaign to every person based on your segmented list in just a couple of clicks.
Page Scoring Helps Account-Based Marketing
Spotler’s lead generation software, uses page scoring, this gives an account a certain score dependant on what web page they visit. The higher the score, the more engaged your prospect is. You can use this tool to make sure you’re marketing to the most-likely to buy!
Want to hear more?
Listen below to Spotler’s newest addition: That Marketing Podcast with digital marketing veteran Susan Hallam where she introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling.
