Start tracking from the first click
Only 2% of your website visitors will make direct contact with you. So how do you identify and nurture the other 98%?
IP lookup provides both company and person data, so you can see whether you’re attracting Sales Directors from Southend, or Marketing Managers from Maidenhead.
Track more than 11% of your visitors
Did you know only 11% of website visitors accept cookies? IP Lookup is the GDPR-compliant way to gather information the 89% who don’t.
Even better, cookie tracking only works when a website visitor returns. Knowing who visits your website and never comes back is powerful data. You can use it to spot dodgy links, or pages that could do with a bit of TLC.
Properly Plan Your Pipeline
Some kinds of lead close more easily than others. Once you know the signs, tag them immediately, and watch them like a hawk for the perfect time to call. Your Sales team will be grateful when you hand them quick wins to help smash their monthly target!
Whatever your product is, there will be some website visitors you never want to sell to. You can’t stop them from visiting your website, but you can flag them up the moment they appear. Help your Sales team to only focus on the genuinely good stuff.
Know Your Audience
Are you seeing a spike in interest from an industry you haven’t targeted before? Spot it soon and start rolling out content to serve them properly.
No need to sit and wonder about whether x industry is interested in your services. With IP Lookup, you can spot trends like this and build your marketing strategy on data rather than hunches.