Supercharge your outbound campaigns
In B2B marketing, emailing purchased data is a valid channel to generate leads. It has a positive ROI and is often the best way to reach out to companies who have a legitimate interest in buying your products and services.
Why use purchased data?
Purchased data allows you to build up a good contact list easily and quickly. Rather than having to wait for those companies to find you themselves (which might not happen anyway), you can simply get in contact right away and show them how much they need you.
B2B is the key
Many email service providers are B2C focused and therefore prohibit sending to data without consent, but we don’t have that rule. With our email platform, you can upload non-permission-based lists and you won’t damage your sender reputation, become blacklisted or even affect your deliverability.
Is this GDPR compliant?
Absolutely. UK GDPR regulation does not insist on opt-in lists for business-to-business emails. There is greater flexibility for emailing businesses, and you can email any business email address at least once providing the email is about business matters and that you give an option to unsubscribe. If your data subject unsubscribes, you must not email them again.
Ensuring best practice?
We understand that you might need some help along the way with reputation, GDPR, choosing the right list, providing decent content and lead generation methodologies. Don’t worry, we have got your back!