Generate a stream of leads
Data purchase can be a great way of filling the top of funnel with leads. And as B2B marketers in the UK, you can use this channel and method to get great results and new leads.
With 1-2% being the average CTR for B2B email campaigns (can be slightly lower for brought data), sending to 5,000 records means you’ll end getting 50 leads generated from that one send. Now that’s a pretty good return. Check out our infographic for all you need to know about data purchase!
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Yes, it’s allowed!
With Spotler being one of the few email service platforms that allow you to use purchased data, you should be maximising this opportunity.
Listen to The DMA’s Director of Policy and Compliance, John Mitchison, as he untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.
Listen to our podcast with the DMA on purchased data