Social media is the marmite of all B2B marketing channels. You’re either a firm believer or you prefer the old-fashioned methods of cold calling and email. The fact of the matter is, no longer can we ignore the growing face of social media in the 21st century. It has been documented that LinkedIn, the B2B preferred social channel of choice, now has over 450 million registered users. It’s easy to see how, when used effectively, there is much to be gained from employing a well-structured social strategy in the modern age.
With all this in mind, what really is the truth when it comes to social media?
Watch this video if you want to learn:
- Which social channels are best for B2B marketing
- What type of posts generate significantly more interest than others
- How you can use social media to maximise your pipeline
- How Spotler have successfully used social media to increase revenue
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