The State of Marketing Automation in 2020

As a marketing automation and lead generation provider, we are constantly striving
to understand the ever-changing developments in the marketing automation industry.
By reviewing the trends that have developed over the past 12 months, observing what
has performed well and changes we believe will take off in the months and years
to come, we can not only improve our platform but share with you a report that will
hopefully illuminate future practices to follow.

To compile this report, we asked marketers: 

1. How they rate the overall effectiveness of marketing
automation in their business
2. Which automated email marketing techniques
they use
3. Which lead scoring techniques they have found effective
4. Whether gated content is part of their strategy

For a full picture of the opportunities and challenges that marketing automation presents in 2020, download the full report.

Read our privacy and cookie policy to see how we will process the data you provide.

Thank You!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from – If you are feeling kind, add us to your whitelist. Here’s how to do it.

Happy reading and make sure you check out our best practice seminars.

Data Processing

Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Want to know more about our software?

SpotlerUK is more than just software. You get unrivalled support and service and we help you implement a playbook for marketing automation and lead generation success. Schedule a demo without obligation and we'll happily discuss and show you how you can utilise marketing automation for your organisation.

Read our privacy and cookie policy to see how we will process the data you provide.