Taming the Data Flood: A Step-by-Step Guide to Converting Digital Behaviour into Consumable Information

Today’s marketing systems capture a flood of behavioural data from email, web visits, downloads, social media, events, chat sessions, and other digital sources. Converting this flood into a steady flow of consumable information is difficult, but the methods are well known. This paper will teach you how to extract value from the sea of digital chaos.

This guide will take you through four simple steps to understanding digital behaviour:

  • Load behaviours and outcomes to a central database
  • Correlate behaviours with significant outcomes
  • Test contents that may yield more accurate predictions
  • Add steps to your marketing programs to create new, more informative behaviours

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