The Psychology of Marketing

The Applications of Psychological Theory in Marketing and Sales

Human behaviour is a complicated, multi-faceted construct, but it’s also predictable (to a point). Our emotions have the potential to strongly influence our choices. Sometimes without us even noticing. It is definitely an aspect which we should capitalise on as marketers. Adding some psychological techniques into our marketing materials isn’t going to hurt. It’s worth a shot if it will boost the effectiveness and engagement of our content.

In this guide, we will investigate the role psychology has to play in marketing. We consider how psychological theories and techniques can be applied in marketing to influence prospects behaviour in your favour.

What we will cover:

  1. 14 psychological theories and their applications in marketing.
  2. Final roundup.
  3. A quick guide to applying the psychological theories.

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