Under GDPR, there are six legal bases in total in which B2B marketers need to adhere to. One of these, Legitimate Interest, can be used as a legal ground for one-to-one marketing.
Legitimate Interest is the use of personal data where deemed necessary to fit your ideal customer model. In short, if you can prove that you are emailing contacts based on similarities to your customers you should be GDPR compliant.
Therefore, your first step to GDPR compliance is defining your ideal customer profile. We’ve got you covered. Download our Persona Builder Template to start you on your way to proving your B2B marketing subjects.
Read our privacy and cookie policy to see how we will process the data you provide.
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Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.
