The Performance Marketing Guide in Marketing Automation
Email marketing gains a place in the Performance Marketing Guide, and rightly so.
Were you aware that almost 4,000 companies operate in the marketing technology landscape? Do you know what that number was in 2011? 150. This spike in population has had major repercussions we, as marketers, hadn’t really given much thought to.
In this guide, we cover some hard truths including:
- Lead generation with content as the engine
- Retargeting: increasing inbound leads
- Audience engagement
- Automated lead nurturing
- Key trends
- Data considerations
If you want to improve your email marketing and automation, see how the Spotler platform can work for you.
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Happy reading and make sure you check out our best practice seminars.