Neuromarketing – How our brains read, see and feel about the emails we receive

Every day our senses and brains are over-stimulated by hundreds of marketing communications. We consume these and in a split second we determine whether or not to respond to them. How do you ensure that your emails and landing pages do attract attention? Listen to Katie Hart (neuromarketing specialist at Rhetonic, UK) and Simon Moss (Marketing Director at SpotlerUK) as they they provide insight into the way our brain scans and reads emails and landing pages.

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