Marketing That Matters with Mark Ritson

We have teamed up with the no-nonsense, plain-talking marketing professor Mark Ritson (beamed in from Australia) as he presents a list of the 20 most common marketing concepts and ranks them on a value scale from most over-rated to most under-rated concept.

Including 30 minutes of Q&A from our audience of super-engaged marketers.

What this webinar covered:

  • Market Orientation
  • Long-term vs short-term marketing
  • Brand Purpose

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