Make Your Emails Irresistible With Storytelling

What do you remember best from last year? The story of how your best friend got trapped in a bank lobby during a power cut, or the time of day when they told you about it?

In marketing, we tend to focus on statistics, figures and simple facts to convince our audience that our product or service is the best one for them. But as humans, we’re wired to remember and respond to stories. We enjoy the emotion and colour they convey, and we imagine ourselves in the same situation. And isn’t that what we want our customers to feel too?

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