Make Your Emails Irresistible With Storytelling

What do you remember best from last year? The story of how your best friend got trapped in a bank lobby during a power cut, or the time of day when they told you about it?

In marketing, we tend to focus on statistics, figures and simple facts to convince our audience that our product or service is the best one for them. But as humans, we’re wired to remember and respond to stories. We enjoy the emotion and colour they convey, and we imagine ourselves in the same situation. And isn’t that what we want our customers to feel too?


Read our privacy and cookie policy to see how we will process the data you provide.


Thank you!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.

Happy reading and make sure you check out our best practice seminars.

Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Go to top
Contact