Great British Split Test 2022

It’s back!

Every year we put our own email campaigns through the split-testing wringer to see how small changes make a difference. This time we tested email layouts, ridiculous sender names and even blank subject lines!

Download the full whitepaper to see how we got on and what lessons you could learn for your own campaigns.


Read our privacy and cookie policy to see how we will process the data you provide.


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We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.

Happy reading and make sure you check out our best practice seminars.

Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

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