Getting B2B Marketing right: And how to avoid falling into the “tactic trap”
Join the Marketing team at Spotler and the Founder/MD of Sharper B2B for this joint webinar talking all things B2B Marketing.
You can’t run before you can walk. Yet many brands and marketers are attempting figurative cartwheels and backflips before they’re even crawling (with the painful bumps and bruises to show for it). To get marketing right you need to do the right things in the right order. If you don’t you’re setting yourself up for a fall. Drawing on 15+ years at the coal face of B2B marketing (on both the client side and now agency side), Russ helps point out the bear traps, pitfalls, and stumbling blocks you’re best to avoid.
Containing real-world examples, valuable insights, and maybe even a joke or two to help you avoid the tactic trap.
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Happy reading and make sure you check out our best practice seminars.
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