The Agile and Strategic ABM Paradox
ABM is a long-term strategy to develop specific accounts, but as consumers adjust to their new, fast changing business needs, how can strategic ABM fit and help you stay relevant?
In this session from GatorCon2020, Waheed shares her latest innovations on ABM at Fujitsu. Explore how she has taken an established ABM program, added a healthy splash of agile thinking and transformed the ABM operation to be customer relevant in real-time, while maintaining the integrity of a longer term, strategic approach.
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