Emailing to Cold Data

Don’t ruin your brilliant campaigns with poor-quality data. In this session, we’ll cover the essential things you need to know about data law, including whether you can send to purchased data (SPOILER ALERT: You can.)

B2B Companies are spending approximately 60% of resources generating leads that result in conversion rates of less than 1%. Why are costs so high and conversions so low? It’s all in the data! Let us show you the importance of having quality purchased data by staying on top of the law and the detail.

In this webinar, the Spotler marketing team will show you:

  • The importance of GDPR.
  • How to find the right B2B data provider.
  • Email campaigns to send to cold data.
  • Maximise ROI from your data purchasing lists.

Read our privacy and cookie policy to see how we will process the data you provide.

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Happy reading and make sure you check out our best practice seminars.

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Want to know more about our software?

SpotlerUK is more than just software. You get unrivalled support and service and we help you implement a playbook for marketing automation and lead generation success. Schedule a demo without obligation and we'll happily discuss and show you how you can utilise marketing automation for your organisation.

Read our privacy and cookie policy to see how we will process the data you provide.