Data Purchase, LI & GDPR – Webinar with The DMA & Cognism
Don’t ruin your brilliant campaigns with poor-quality data. In this session, we’ll cover the essential things you need to know about data law, including whether you can send to purchased data (SPOILER ALERT: You can.)
B2B Companies are spending approximately 60% of resources generating leads that result in conversion rates of less than 1%. Why are costs so high and conversions so low? It’s all in the data! Let us show you the importance of having quality purchased data by staying on top of the law and the detail.
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