CRM Hell – How to Manage Duplicates in a CRM System
Effective duplicate management in a Customer Relationship Management (CRM) system is crucial for maintaining data integrity, improving customer interactions, and ensuring accurate reporting. Sounds easy right? Only if it was so simple.
In this whitepaper we have outlined the best practices for identifying, merging, and preventing duplicates in your CRM system, leveraging both manual processes and automated tools to ensure data quality.
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