The Complete Guide to Email Optimisation and Implementation

With so many marketing tools available in today’s business landscape, the competition is high and the scope wide. For marketing strategies, email still retains the top slot. As one of the most powerful and effective channels to connect with potential leads, it would be foolish to ignore. With over 929 million business accounts live, email remains the go-to option for communication. Both within a business and between.
Email brings with it an opportunity to reach out to your profuse lead base, and nurture them through their sales journey until they are ready to become a prospect.

It takes a lot to create a high performing campaign, so we’ve outlined the key aspects to consider for optimising and implementing your emails.

What we’ve covered in this guide: 

1. Understanding your purpose
2. Getting your audience right
3. Constructing your email
4. Getting your email seen
5. Campaign considerations
6. Reporting on the results which matter
7. Common snags resolved

Read our privacy and cookie policy to see how we will process the data you provide.

Thank You!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist. Here’s how to do it.

Happy reading and make sure you check out our best practice seminars.

Data Processing

Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Want to know more about our software?

SpotlerUK is more than just software. You get unrivalled support and service and we help you implement a playbook for marketing automation and lead generation success. Schedule a demo without obligation and we'll happily discuss and show you how you can utilise marketing automation for your organisation.

Read our privacy and cookie policy to see how we will process the data you provide.

  •