Why Your Blog Is The MVP For Your Marketing Automation

There is much debate surrounding the importance and relevance of blogging in today’s digital environment. It’s no secret, but here at Spotler, the blog is well and truly sacred in our eyes. Not only are blogs a vital player in driving traffic to your website, whether it be in your marketing campaigns or via social media, but they are often the first time your brand is exposed to potential prospects. The fact of the matter is, blogs drive engagement and are the starting point in enabling you to nurture your leads to the point they are sales-ready.

In this webinar we covered:

The role of blogs in contemporary marketing, is blogging dead?
Content writing for specific personas
How blogs play into the larger process of lead nurturing

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