B2B Neuromarketing with Katie Hart

Everyday, our brains and senses are bombarded with hundreds of marketing messages. At work and at home. It takes our brains a split second to determine whether or not to respond to each communication.

So as marketing professionals, we asked ourselves; how do we ensure that our emails and landing pages make an impact on our target audience? To explain, we have invited Katie Hart (Neuromarketer and founder of Rhetonic) along to tell us how. You will not want to miss this session!

This webinar is based on the one of a kind research (using EEG machines and live testing) Katie and Spotler undertook. You can download the full report here: spotler.co.uk/resources/the-experiment/

In this webinar, you will learn:

  • What makes your audience tick.
  • Insight into the ways our brains scan and read emails and landing pages.
  • Formats with the highest impact.
  • The best email layout.
  • The most optimised landing page layout.


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Happy reading and make sure you check out our best practice seminars.

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