That Virtual Assistant Episode


What does a virtual assistant do for a business? And how do they market themselves?

The days where a Virtual Assistant is just an outsourced receptionist are a long way behind us. Charlotte Doniger takes us behind the curtain of how the role has evolved:

Why you still need a person, not just automation;

“If you’ve put in all that effort into a great marketing schedule of some description, you still need to back it up with that human interaction, even if that’s just a phone call out to somebody.”

The challenge of putting aside your own preferences in favour of what works for a specific client:

“As an individual, I like to try lots of different things, and to make sure that it’s going to work for our clients, but then you hone it down.”

Whether you have to have your personas before you start, or whether they emerge organically:

I talk a lot about values. So when I understand their business values, and I’ve got to know them, actually, the ones I work well with were very similar. So you might start out thinking, “Oh, it’s going to be this person or that type of business.” But actually, you start to then gravitate to those businesses and people who have similar types of values and aspirations.

About the Guest

I’m Charlotte and I’ve made a career out of helping other people mostly in corporate but more recently in small businesses. I suppose the best feeling I get is when a business adopts my ideas and succeeding as a consequence. I’m at my happiest getting you business.

I started in the travel industry and moved into the world of photocopiers. Not the most exciting of product but Xerox was an amazing company to work for.
My next phase was pretty technical and I learnt an awful lot and worked with some fantastic people. I loved how ideas were brought to life, produced, marketed and sold. It was completely full on and great fun.

Naturally curious and adventurous, I knew I wanted my own business. I thrive on being with people and looking at ways to improve things, make changes – for me it’s all about outcomes and how you deliver them.

But there was a but, a BIG BUT. I didn’t want to do it on my own and I needed the support and network of other talented people. So at the start of a pandemic I launched Pink Spaghetti Colchester.

I’ve always admired anyone how has their own business, juggling everything and everyone to be successful. Apart from time, one area small businesses struggle with is having access to critical skills on on a permanent basis. This is where I come in.

I offer professional and flexible back office support for a wide variety of business owners and busy people so they can get back to doing what they do best: creating and delivering value to their clients.

I’m a hands-on, results-driven individual who combines an entrepreneurial spirit with a strong commercial and logistics focus which has helped me succeed in my sales and marketing career.

About the Presenter

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‘That Marketing Podcast’ is hosted by Richard Wall. The marketing team’s jack-of-all-trades, you can find him attending and hosting webinars, split testing his way to success and chasing down those hot chilli leads. His passion for podcasts has led him to many an interview and investigation on all things Marketing for you to enjoy.

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