That User-Generated Content Episode

THAT MARKETING PODCAST •
EPISODE 24

Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of.

Marketing teams are always under pressure to produce content, at a high quality, for multiple platforms. One way to make life easier is to turn to your users.

Lorraine Ball takes advantage of her experience in corporate America, and as an entrepreneur consultant for small businesses, to explain:

  • Why UGC is effective:

“By getting your customers to share their stories in case studies or testimonials. You’re getting a level of authenticity that will resonate with the rest of your customers. Marketing people hang out with other marketing people. And we talk in this sort of English-but-not-quite-English language. And it feels good when we’re together, but our customers feel entirely alienated.”

  • How to get started:

Pay attention to the people who are already engaged with you, and simply reinforce what they’re doing.”

  • What you CAN’T do with UGC:

“You can’t control what other people say. It’s kind of like a river, it’s going to flow from the mountains to the sea, the only thing you can do is put in little dams to direct it a little bit, and maybe get it to come over and water your crops. That’s the best you’re gonna get. ”

About the Speaker

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After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channelled into her passion for helping small business owners succeed.

Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos.  You can see her photos at lorraineball.com

About the Presenter

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‘That Marketing Podcast’ is hosted by Richard Wall. The marketing team’s jack-of-all-trades, you can find him attending and hosting webinars, split testing his way to success and chasing down those hot chilli leads. His passion for podcasts has led him to many an interview and investigation on all things Marketing for you to enjoy.

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