That SEO Episode
THAT MARKETING PODCAST •
Why SEO should be the foundation of your content, not an after-thought.
Search Engine Optimisation is one of the dark arts of marketing, but it doesn’t need to be.
Dave Oldacre has seen SEO from both agency and client side, working with businesses of all sizes. In this episode, he explains:
- Why an “SEO first” approach will pay off right from the start:
” If you don’t get it right the first time, what you tend to get is penalties and impacts on your appearance in search results, which can be harder to recover than it is to get them right in the first place. ”
- How to manage the relationship between PPC and SEO:
“Where they can work together is understanding where SEO is finding benefits, understanding where PPC is finding benefits, and making sure there’s not too much crossover so you’re not spending your PPC budget on areas where you’re already doing very well with SEO.”
- Why you need to be careful about spending money on fancy tools to help your SEO:
“Investing capital upfront in technology and platforms is great. But unless you’ve got people on site to actually implement the changes in the findings that these tools help you to uncover, there’s no point spending money on those tools. ”
About the Speaker
Involved in the digital world for 20 years, Dave Oldacre started as a self taught website developer before stepping into video and audio production at University. Since then Dave has worked both agency and client side delivering SEO robust strategies and delivering growth for businesses small and large. An advocate of involving SEO from the start of any piece of work and getting the basics right, Dave runs DO Digital, a platform dedicated to helping businesses succeed at digital marketing by sharing free, actionable advice and tips.
About the Presenter
‘That Marketing Podcast’ is hosted by Richard Wall. The marketing team’s jack-of-all-trades, you can find him attending and hosting webinars, split testing his way to success and chasing down those hot chilli leads. His passion for podcasts has led him to many an interview and investigation on all things Marketing for you to enjoy.