That Remote Collaboration Episode
THAT MARKETING PODCAST •
EPISODE 17
Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.
Whether it’s the rest of your team making edits or a client signing off on a piece of work, collaborating on content can be a tricky balance between different priorities. Working from home has placed extra focus on this part of marketing, as Xenia explains:
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How being remote has had an impact:
“Approval systems have definitely changed, but not in the direction of loosening or tightening them. They have changed in becoming more clear.”
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Why your process can’t be a one-way street:
“The responsibility on time-to-launch shouldn’t fall just on the creators, but it should fall on approvers as well. So everyone needs to be aligned.”
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The surprising positive result that has come from lockdown:
“The most unexpected benefit that I’ve seen was the engagement levels. A meeting is a huge commitment; having people engaging on and giving feedback around content or engaging around someone’s work in a virtual environment where they don’t have to attend a meeting, is much easier.. ”
About the Speaker
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.
Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.
About the Presenter
‘That Marketing Podcast’ is hosted by Richard Wall. The marketing team’s jack-of-all-trades, you can find him attending and hosting seminars, split testing his way to success and chasing down those hot chilli leads. His passion for podcasts has led him to many an interview and investigation on all things Marketing for you to enjoy.
