Artificial Intelligence is the big topic of 2020. Rearing its head in your Netflix recommendations and Microsoft Outlook’s Insights module, no industry can afford to ignore the changes it will bring.
That Marketing Podcast casts a eye over the current state of AI, and where it’s likely to go next. Among the topics we touch on in this episode:
The biggest pitfall marketers face in making AI work for them:
“I think the most important thing is having a clear understanding of what you’re trying to do and what you’re trying to solve for. So we’ve seen a lot of companies deploy chat-bots and not really have any success with them because they weren’t really solving any sort of problem.”
The conundrum of bought data vs. organic
“You really have to know what the data sources and the confidence that you have in your data source. A lot of times we’ll append different data from third party sources. So maybe, “Is it a high-income area?” or “Is it a high population area?” Because you can very well quality-assure the data. In situations where it gets a little murky is where vendors claim to do everything and everything.”
The big players who are building out-of-the-box solutions ready for you to use.
“We’ve seen at the Salesforce Dreamforce convention, Salesforce is essentially going all-in on AI, they have voice recognition to interact with a platform, or you can ask Einstein, their essentially ‘Alexa for business’ to do forecasts for you.”
