That Smartphone Video Marketing Episode


How to make use of the tool that’s always in your pocket

Businesses of every size are getting great results from video, but many don’t know where to start. Daryl Cygler, the founder of Smartphone Video Marketing, busts the common excuses and objection he hears on a regular basis:

  • Easy ways to start with content:

“If you’re a business owner, and for instance, you’re explaining what your business does, and you have this conversation day in, day out, I mean, why not capture that conversation on video? It’s very much you, it’s very much your personality,”

  • Why you should use a smartphone, not a production crew:

“The one thing about having your smartphone is, you can do videos really, really quickly. You can shoot them in a relatively quick setup once you understand the process. And yeah, I mean, it’s a trial process. And you’d be surprised really what things get traction when you least expect it.”

  • How “smartphone video” is not just live streaming:

“It’s not just sort of rough and ready. It’s very much structured in its approach, almost like a mobile journalism article in the way that you position it, the way that you tell the story. You want to deliver an actionable take-away”

About the Speaker

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An adaptable multi-skilled individual with a strong background in Digital Marketing. This is my passion and interest with 15+ years of experience. Over the years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.

My approach to the principles of Business, Management and Marketing is the same through and through. It is this approach that has ensured a successful career across different sectors and industries. The drive and passion are always there, it is the goal that shifts once new opportunities are identified.

About the Presenter

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‘That Marketing Podcast’ is hosted by Richard Wall. The marketing team’s jack-of-all-trades, you can find him attending and hosting webinars, split testing his way to success and chasing down those hot chilli leads. His passion for podcasts has led him to many an interview and investigation on all things Marketing for you to enjoy.

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