That B2B Comedy Episode


Navigating the tricky world of being funny as a B2B brand.

Everyone likes a laugh. But can B2B brands wield humour effectively without losing their way?

Adam Hunt, founder of White Label Comedy, believes that they can. In this episode, he explains:

  • How to integrate comedy with your existing messaging:

“So what we need to do is look at what’s already working, and then say ‘How can I use humour, to make people focus on that more, make it more effective, make it more impactful?'”

  • What using comedy does for your audience:

“What jokes do is they show an audience that this brand, or this business, or even this comedian, get it, they understand me, they understand my world.”

  • Where brands most often come unstuck:

“Where brands come unstuck is poor choices, over topics, angles. And they forget that humour for a brand is still a piece of marketing, and it still needs to fulfil all of those other criteria.”

About the Speaker


I’m Adam Hunt – a TV Producer turned Copywriter who loves it when brands make us laugh, and hates how rarely that happens.

There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled.

I brought together TV’s best comedy writers* as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.**

If you want your socials to start pulling their weight, and actually – finally – contribute to the bottom line, then we should talk.

* (not as hard as it sounds – they were all in the same branch of Starbucks complaining about the WiFi).

** I keep them in a small bucket on my coffee table, occasionally feeding them episodes of Cheers.

About the Presenter

WhatsApp Image 2020-01-24 at 11.11.00

‘That Marketing Podcast’ is hosted by Richard Wall. The marketing team’s jack-of-all-trades, you can find him attending and hosting webinars, split testing his way to success and chasing down those hot chilli leads. His passion for podcasts has led him to many an interview and investigation on all things Marketing for you to enjoy.

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