As the flurry of reaction GIFs and official explanations dies down, what lessons can marketers learn from Facebook’s outage?
In order to take advantage of what the pandemic has to offer from a marketing context, you might want to think about the principle of agile marketing.
Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler’s GatorSuite has made a difference to her team
When Marketers buy email lists, they just add them to their normal marketing cycle and pray it generates additional Marketing Qualified Leads (MQLs).
Popups are messages or forms that appear over the top of the page content on your website. They sometimes get a bad rep but, in our view, they don’t deserve it. Gone are the days when popups were regarded as noise polluters, used purely to harass the audience to “BUY RIGHT NOW”!
Of course, Sam doesn’t exist. There is no such thing as an ideal marketing automation customer because everyone’s buyer journey…
In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers…