Leads from your living room:
12 week webinar series

The ultimate 12-week lead generation webinar series, all from the comfort of your sofa. Each week we will go through a core topic of lead generation and you can join us from wherever you are.

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WEEK 1: Get personal with personas

DATE: 8 April 2020 | TIME: 11AM

You can’t do compelling marketing without knowing your target audience! We’ll show you how to create Personas and share our ready-made templates to help you on your way.

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WEEK 2: Organising your content

DATE: 16 April 2020 | TIME: 11AM

Great campaigns are built around powerful and relevant content. It’s important to spend some time sorting through what you already have, planning around it, and filling in the gaps.

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WEEK 3: Data purchase, LI & GDPR

DATE: 22 April 2020 | TIME: 11AM

Don’t ruin your brilliant campaigns with poor-quality data. In this session we’ll cover the essential things you need to know about data law, including whether you can send to purchased data (SPOILER ALERT: You can.)

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WEEK 4: Dispelling SEO Myths

DATE: 28 April 2020 | TIME: 11AM

Confused by keywords? Hopeless with h3 tags? We’ll explain all the jargon and show you how to make sure your content performs well in the world of organic search.

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WEEK 5: Investigating IP Lookup

DATE: 6 May 2020 | TIME: 11AM

Turn your anonymous website visitors into good leads using IP Lookup. No more waiting for form fills or direct contact to know who is on your website.

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WEEK 6: Smashing it on Social Media

DATE: 14 May 2020 | TIME: 11AM

Around 75% of the UK population have at least 1 social media account. So it’s a great place to catch the attention of your leads and deliver them useful content.

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WEEK 7: Polish up your PPC ads

DATE: 19 May 2020 | TIME: 11AM

PPC can be tricky to get right. So join us to make sure you’re doing everything possible to make your spend on them fully effective. We’ll cover how they work, and how you can choose the right keywords for you.

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WEEK 8: The wonders of website nurture

DATE: 27 May 2020 | TIME: 11AM

Catch the attention of your website visitors with snazzy landing pages. Then once they’re there, you can score their activity, direct them with pop-ups, and keep them engaged with smart forms.

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WEEK 9: Excellent email campaigns

DATE: 4 June 2020 | TIME: 11AM

The average office worker receives nearly 200 emails every day. So yours need to be really good to cut through! We’ll cover everything from Subject Lines to Sender Aliases to help you make an impact.

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WEEK 10: Importance of inbox placement and deliverability

DATE: 9 June 2020 | TIME: 11AM

If your emails aren’t getting through to the inbox, your clever copy and smart CTAs are wasted. Learn how to avoid the junk folder.

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WEEK 11: Reporting on what actually matters

DATE: 17 June 2020 | TIME: 11AM

You’re spoilt for choice of different metrics from your channels. How do you sort the useful info from the vanity metrics?

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WEEK 12: Wrap-Up: Bringing it all together

DATE: 24 June 2020 | TIME: 11AM

A recap of all the key points from the previous 11 sessions. You’ll leave this one full of confidence and fresh ideas.

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