WEEK 1: Get personal with personas
DATE: 8 April 2020 | TIME: 11AM
You can’t do compelling marketing without knowing your target audience! We’ll show you how to create Personas and share our ready-made templates to help you on your way.
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WEEK 2: Organising your content
DATE: 16 April 2020 | TIME: 11AM
Great campaigns are built around powerful and relevant content. It’s important to spend some time sorting through what you already have, planning around it, and filling in the gaps.
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WEEK 3: Data purchase, LI & GDPR
DATE: 22 April 2020 | TIME: 11AM
Don’t ruin your brilliant campaigns with poor-quality data. In this session we’ll cover the essential things you need to know about data law, including whether you can send to purchased data (SPOILER ALERT: You can.)
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WEEK 4: Dispelling SEO Myths
DATE: 28 April 2020 | TIME: 11AM
Confused by keywords? Hopeless with h3 tags? We’ll explain all the jargon and show you how to make sure your content performs well in the world of organic search.
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WEEK 5: Investigating IP Lookup
DATE: 6 May 2020 | TIME: 11AM
Turn your anonymous website visitors into good leads using IP Lookup. No more waiting for form fills or direct contact to know who is on your website.
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WEEK 6: Smashing it on Social Media
DATE: 14 May 2020 | TIME: 11AM
Around 75% of the UK population have at least 1 social media account. So it’s a great place to catch the attention of your leads and deliver them useful content.
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WEEK 7: Polish up your PPC ads
DATE: 19 May 2020 | TIME: 11AM
PPC can be tricky to get right. So join us to make sure you’re doing everything possible to make your spend on them fully effective. We’ll cover how they work, and how you can choose the right keywords for you.
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WEEK 8: The wonders of website nurture
DATE: 27 May 2020 | TIME: 11AM
Catch the attention of your website visitors with snazzy landing pages. Then once they’re there, you can score their activity, direct them with pop-ups, and keep them engaged with smart forms.
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WEEK 9: Excellent email campaigns
DATE: 4 June 2020 | TIME: 11AM
The average office worker receives nearly 200 emails every day. So yours need to be really good to cut through! We’ll cover everything from Subject Lines to Sender Aliases to help you make an impact.
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WEEK 10: Importance of inbox placement and deliverability
DATE: 9 June 2020 | TIME: 11AM
If your emails aren’t getting through to the inbox, your clever copy and smart CTAs are wasted. Learn how to avoid the junk folder.
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WEEK 11: Reporting on what actually matters
DATE: 17 June 2020 | TIME: 11AM
You’re spoilt for choice of different metrics from your channels. How do you sort the useful info from the vanity metrics?
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WEEK 12: Wrap-Up: Bringing it all together
DATE: 24 June 2020 | TIME: 11AM
A recap of all the key points from the previous 11 sessions. You’ll leave this one full of confidence and fresh ideas.
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